Emory Healthcare

Our team rebranded Emory Healthcare to communicate its reputation and growth as a leading academic health system. The revamped brand system underscores Emory’s commitment to patient-centered care, teamwork, and medical advances that improve outcomes. Voiceover in the hero brand spot by the one and only Julia Roberts.

325+ Assets Created
50M Impressions in First Week of Launch
2B Total Impressions

Partner: Jonathan Hesser, CD/AD, Partner Agency: Ideas United

 
"Echoes" Manifesto Original Score
Composer: Steven Melin; Creative Director: Gary Bostwick

Atlanta Goes Green

—

As part of the Emory Healthcare rebrand launch, we lit up landmarks across the Atlanta metro with our brand color “Innovative Green.” But our keystone activation was an immersive AR/QR experience with public installations of “The Aurora,” the signature icon of the new Emory brand.