With a patent in hand for an amazing comfort technology that adapts to body temperature, all Hanes needed was a name, a hook and record-setting sales. No sweat, right?
I came up with the name X-Temp and "More Than Cool" as the tagline, which have both become high-value registered trademark properties for Hanes. X-Temp has proven to be such a smashing success, the line now includes dozens of SKUs across retailers from Target to JC Penney, plus, national tv commercials with Michael Jordan have helped drive more growth.
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