LOWES FOODS

 

Lowes Foods came to us looking for a complete brand reinvention. As in, new everything, across all media and collateral.

They're one of the few remaining local, family-owned grocery stores in the Southeast, so we wanted their heritage to come through loud and clear in all of the work.

REBRANDING CAMPAIGN "BEST OF SHOW" 2015 AMERICAN ADVERTISING AWARDS IN CHARLOTTE

 

(Click images above to zoom.)

(Click images above to zoom.)


THIRD-DEGREE SAVINGS

In light of reimagining and redesigning all of their stores, Lowes Foods wanted to create a program that reinforced their commitment to saving guests money. Instead of taking the boring price-item route, I came up with the name "Barnburner Savings." The moniker is perfect for showing how fun it can be to engulf your shopping list in savings.

(Click images above to zoom.)