Plan For Duke - Open Enrollment Campaign

With Open Enrollment in full swing and some huge changes coming down the pipe in people's health insurance policies, we developed a campaign for Duke Medicine urging health insurance consumers to do one critical thing: do your homework to make sure you have access to the Duke Medicine doctors, hospitals and clinics you trust.

We collaborated on the spots below with the animation geniuses at Buck, and music from MassiveMusic.

To support the campaign and educate consumers on which plans have Duke in their coverage, we launched PlanForDuke.com and a series of man-on-the-street videos, like the one seen here.