Just Curious, Why Doesn't This Exist?

I'm constantly thinking of new product ideas and ways for brands to stay true to who they are while bringing fresh concepts to market.

One day when I popped an Altoids to cure my coffee breath, I realized that what I really wanted was a thorough mouth cleaning. That's when I came up with the idea for Altoids mouthwash and toothpaste. Seems like a no-brainer for Altoids to not have to cede this mouth-moment to Colgate or Crest.

This web page was launched to gauge consumer interest, but as you could guess, prompted Wrigley to send a curiously strong cease and desist letter. Nonetheless I still think it's a damn good new product idea.