Village Juice Co. Brand Identity

A local cold-press juice company startup with franchise ambitions came to The Variable for help opening their first brick and mortar full-scale restaurant. They had a phenomenally healthy, quality menu and wanted the brand we developed to reflect their attention to detail and ingredients. We crafted their new naming and brand identity system, manifesto, packaging templates, uniforms, signage, menu boards and more to deliver a totally fresh experience. Here is some of our work — design chops by my partner Matt Cook and Josh Carnley.