The Variable
Advertising Agency in Winston-Salem, NC
Once upon a time, I joined a little boutique called PAVE Creative Group. A few months later, we decided to change everything and head in a completely different direction — with the vision of being startup-minded in everything we do. Hence, The Variable was born. I named the agency, crafted our culture and values statements, and witnessed the dream come to life with a brilliant team.
Our Values
The Variable Way
Office Rules
Indifference Fighters
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The agency's brand purpose is "to fight indifference." We created the video below to illustrate a scientific approach to fulfilling that purpose.
Doin’ Black Friday Different
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COVID-19 impacted everyone and every company. And while we have the humility of understanding we can’t dramatically heal people’s struggles and pain during this historic moment, we do believe we can help brands weather the storm and get back on their feet. This conviction led us to create “The Year to Forget” event, a Black-Friday-esque initiative to not only end 2020, but begin 2021 with a bang. I came up with the concept and wrote this little number for the agency as a new business initiative.
